Service · PPC & Ads Management

Paid ads that fill the gaps SEO cannot fill today.

Local SEO compounds, but it takes months. Paid search and social ads can put you in front of the same searches today, tracked down to the call and the form, so you know exactly what each lead costs.

Get my free ads review →Read the FAQ
Why it hurts

Why most local ad accounts quietly waste budget.

Google Ads and social ads are easy to turn on and easy to run badly. A campaign can spend steadily for months without anyone checking whether the leads it brings in are worth what they cost. Four patterns we see on almost every account we review.

01

No call or form tracking

Clicks are measured, leads are not, so nobody actually knows what a lead costs or whether the campaign is profitable.

02

Broad keywords, wasted budget

Bidding on broad terms brings clicks from people nowhere near ready to hire, who still cost the same per click.

03

Clicks land on the homepage

An ad for one service sends the click to a general homepage instead of a page built to convert that exact search.

04

Nobody is watching the account

A campaign set up once and left alone drifts: budget spent on the wrong terms, no negative keywords added, no new ads tested.

Frequently asked

What owners ask about this.

Quick answers to the questions that come up while reading the list on the left.

How much should I spend on ads?

It depends on your market and goals. The free review includes a realistic budget range based on competition and search volume in your area.

How is this different from SEO?

Ads show up immediately and cost per click; SEO takes longer to build but keeps working without paying per click. Most businesses benefit from running both.

Do you manage Local Services Ads too?

Yes, where it applies to your industry. It is often the highest-return paid channel for trades and home services.

Will I see every dollar spent?

Yes. You get access to the ad accounts and a monthly report showing spend, leads and cost per lead.

Why it works

Built on the same keywords and pages as your SEO.

Ads work best when they point at a page built for the exact search, not a general homepage. Because we already map keywords to pages for Local SEO, ad campaigns start from that same research instead of guessing.

Every campaign gets call and form tracking from day one, so cost per lead is a real number, not an estimate. We review spend weekly in the first month and monthly after that, cutting what does not convert and expanding what does.

Ads and SEO target the same searches from two directions. While SEO compounds in the background, ads keep the pipeline full today.

What's included

Five deliverables, tracked to the lead.

What every ads engagement covers. Tracking goes in first, because nothing after that matters without it.

01

Account audit & setup

A review of any existing account, or a clean build if you are starting fresh, with conversion tracking configured first.

02

Keyword & audience targeting

Search terms and audiences matched to real buying intent, with negative keywords to cut wasted clicks.

03

Ad copy & creative

Ads written around the same offers and proof points as your site, tested in pairs to see what converts best.

04

Landing pages

Clicks sent to pages built for that exact search, not a general homepage, so the ad spend has somewhere to land.

05

Call & form tracking

Every lead traced back to the exact ad and keyword that produced it, so cost per lead is a real number.

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Monthly reporting

Spend, clicks, leads and cost per lead, with what changed and why.

The numbers so far

What the work has added up to.

Totals across our current clients, from the same rank tracking we report to them every month.

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Ranking keywords across our current clients
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Client keywords on Google's first page
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Case studies with real numbers
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Free audit turnaround
Timeline

Live within two weeks, optimized every week after.

Every engagement follows the same rhythm. Weeks 1 to 8 are foundation; months 3 to 6 are compounding.

  1. 48 hours

    Review

    An audit of any existing account, or a market and competitor review if you are starting fresh.

  2. Weeks 1–2

    Build

    Campaigns, tracking and landing pages built and tested before anything goes live.

  3. Weeks 3–4

    Launch & tune

    Campaigns live, reviewed weekly, with budget shifted toward what is converting.

  4. Ongoing

    Optimization

    Monthly review of spend, leads and cost per lead, with new ads tested on a rolling basis.

Case studies

Real clients. Real work.

The three clients we're working with right now: a remodeler, an interior design studio and a pool company. Together they went from 41 ranking keywords in January 2026 to 242 in August.

107ranking keywords
Jan 2026: 30Added by Aug 2026: 77
General contractor, Cypress, TX

Modern Home Improvement & Remodeling

A Cypress remodeler with a strong offline reputation and a site that wasn't built to rank. We rebuilt the structure and wrote city-by-service pages for the bigger markets next door.

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Ranking keywords (from 30)
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Tracked keywords on page one
Read the case study →
100ranking keywords
Jan 2026: 1Added by Aug 2026: 99
Interior design studio, Cypress, TX

L. Meraki Interiors

A boutique studio with beautiful work and almost no search presence. We built its authority from scratch and rewrote the pages that bring in buyers.

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Ranking keywords (from 1)
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Tracked keywords on page one
Read the case study →
35ranking keywords
Jan 2026: 10Added by Aug 2026: 25
Pool service, Cypress, TX

Cabana Pools Aquatech

Five decades of reputation and a site that had lost most of its search visibility. We rebuilt it for the wider Houston market, one neighborhood at a time.

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Ranking keywords (from 10)
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Tracked keywords on page one
Read the case study →
Industry-specific

Ads, tailored to your industry.

A plumber needs Local Services Ads for emergency calls; a med spa needs Instagram and Google ads around specific treatments. Each industry page shows the channels that work best for that vertical.

Interior designer reviewing floor plans and material samples with a client at a design studio table
01 · Design

SEO for Interior Designers

Portfolio-first sites, service-area targeting, and consultation-driven websites for residential and commercial design firms.

Explore →
Three general contractors in hard hats reviewing building blueprints together at a residential construction site during sunset
02 · Construction

SEO for General Contractors

Multi-service SEO, trade-specific landing pages, and call tracking that ties every lead to the project type and the neighborhood.

Explore →
Med spa provider reviewing a treatment plan on a laptop with a client at the consultation desk
03 · Aesthetics

SEO for Med Spa Owners

Treatment-page SEO, HIPAA-safe review workflows, and pre-consultation funnels for aesthetic clinics and injectors.

Explore →
Pricing

Management fee from $750/mo, plus ad spend.

Every engagement starts with a free ads review. Management starts at $750/month, separate from what you spend on ads directly to Google or the social platforms, so you always know what is management and what is media spend.

Get my free ads review →Book a discovery call
FAQ

What people ask about PPC & ads management.

The direct answers most owners want before signing anything.

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Book a 15-min call.

If your question isn't in the list, book a short call and we'll answer it. No sales pitch, no proposal template.

Book a free call →

How fast will I get leads?

Ads can bring in leads within days of launch, though the first few weeks usually involve tuning before cost per lead settles down.

Do you take a percentage of ad spend?

No. Management is a flat monthly fee, so there is no incentive to spend more of your budget than necessary.

Can I set a hard budget cap?

Yes. We work within whatever monthly budget you set and tell you honestly what that budget can realistically achieve.

What if ads are not working?

We report on cost per lead every month. If a channel is not working, we say so and move budget to what is, rather than letting it run on habit.

Can this run alongside Local SEO?

Yes, and it usually should. Ads fill the gap while SEO compounds, and the keyword research for both feeds the same strategy.

Free ads review

See what your ad spend is actually producing.

A written review of any current ad accounts, or a realistic budget and channel plan if you are starting fresh, with the tracking gaps that are hiding your real cost per lead. Delivered within 48 hours.

  • Audit of any existing Google or social ad accounts
  • A realistic budget range for your market
  • Tracking gaps hiding your true cost per lead
  • Keyword and channel recommendations
  • 30-minute call to walk through the findings

One reply from a human within 48 hours. Your details stay with us. No newsletters, no nonsense.

Get in touch

Let's make your good work easier to find.

Tell us where you are on the map and what you're trying to move. If we're not the right fit, we'll point you to someone who is. That happens more often than you'd think.

Working with local businesses across the US
hey@codetoconversion.co
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A few details, then we'll take it from here

No sales calls. One reply from a human within one business day.