Service · Lead Generation

A steady, tracked flow of leads, not just traffic.

Rankings and ad clicks are not the goal, booked jobs are. We build the landing pages, offers and tracking that turn visibility, organic or paid, into leads you can count, follow up on and close.

Get my free lead-flow review →Read the FAQ
Why it hurts

Why traffic grows but the phone does not ring more.

It is possible to rank well, run ads and still not see more booked jobs, because visibility and conversion are two different problems. Four patterns we see when traffic is not turning into leads.

01

No clear offer

A visitor reads the page and still does not know what to do next: call, book, or request a quote, with nothing pushing them to pick one.

02

A hard first step

A long form with fields nobody wants to fill out, when a name and phone number would have been enough to start the conversation.

03

No idea which source brings leads

Leads come in, but nobody can say whether they came from SEO, ads, social or a referral, so budget decisions are a guess.

04

Leads with no follow-up plan

A form submission sits in an inbox with no next step defined, so some leads never hear back at all.

Frequently asked

What owners ask about this.

Quick answers to the questions that come up while reading the list on the left.

Is this the same as SEO or ads?

No, though it works alongside both. SEO and ads bring visibility; lead generation is what turns that visibility into a tracked, qualified lead.

Do you build new landing pages?

Yes, when the existing page is not converting well. Sometimes the fix is smaller: a clearer offer, a shorter form, or better tracking.

What counts as a lead?

We define it with you before anything starts, usually a call, form submission or chat that is a real inquiry, not just a page visit.

Can you qualify leads for us?

We can add basic qualifying questions to forms and calls, and route leads so your team spends time on the ones worth calling back.

Why it works

Visibility and conversion, working as one system.

Driving more visitors to a page that does not convert just means losing more visitors. We treat the page someone lands on, from a search result, an ad or a social post, as its own piece of work, not an afterthought.

That means a clear offer, a short next step, and tracking that shows exactly which source produced each lead, so budget decisions across SEO, ads and social are based on what actually books jobs.

Because we also do SEO and ads, lead generation work closes the loop: the pages that pull in visibility are the same pages built to convert it.

What's included

Five deliverables, built around the lead.

What every lead generation engagement covers, whether you are starting from scratch or fixing what is already live.

01

Conversion audit

A review of your highest-traffic pages: the offer, the form, the call to action, and where visitors likely drop off.

02

Landing pages

Pages built or rewritten around one clear offer and one clear next step, matched to the search or ad that sends the visitor.

03

Call & form tracking

Every lead traced back to its source, SEO, ads, social or referral, so you know what is actually working.

04

Lead qualification

Forms and call flows that gather just enough detail to route the lead to the right person, without scaring it off.

05

Follow-up sequences

A defined next step for every lead the moment it arrives, so none sit unanswered in an inbox.

+

Attribution reporting

A monthly report showing leads by source, so budget decisions are based on what books jobs, not just traffic.

The numbers so far

What the work has added up to.

Totals across our current clients, from the same rank tracking we report to them every month.

0
Ranking keywords across our current clients
0
Client keywords on Google's first page
0
Case studies with real numbers
0h
Free audit turnaround
Timeline

Tracking in place within two weeks.

Every engagement follows the same rhythm. Weeks 1 to 8 are foundation; months 3 to 6 are compounding.

  1. 48 hours

    Review

    A conversion audit of your current pages, offers and tracking, with the biggest gaps flagged first.

  2. Weeks 1–2

    Tracking & quick wins

    Call and form tracking set up, plus the fastest fixes to existing pages.

  3. Weeks 3–6

    Landing pages

    New or rewritten pages built around a clear offer for your highest-traffic searches and ads.

  4. Ongoing

    Testing & reporting

    Monthly attribution reporting, with offers and pages refined based on what is converting.

Case studies

Real clients. Real work.

The three clients we're working with right now: a remodeler, an interior design studio and a pool company. Together they went from 41 ranking keywords in January 2026 to 242 in August.

107ranking keywords
Jan 2026: 30Added by Aug 2026: 77
General contractor, Cypress, TX

Modern Home Improvement & Remodeling

A Cypress remodeler with a strong offline reputation and a site that wasn't built to rank. We rebuilt the structure and wrote city-by-service pages for the bigger markets next door.

0
Ranking keywords (from 30)
0
Tracked keywords on page one
Read the case study →
100ranking keywords
Jan 2026: 1Added by Aug 2026: 99
Interior design studio, Cypress, TX

L. Meraki Interiors

A boutique studio with beautiful work and almost no search presence. We built its authority from scratch and rewrote the pages that bring in buyers.

0
Ranking keywords (from 1)
0
Tracked keywords on page one
Read the case study →
35ranking keywords
Jan 2026: 10Added by Aug 2026: 25
Pool service, Cypress, TX

Cabana Pools Aquatech

Five decades of reputation and a site that had lost most of its search visibility. We rebuilt it for the wider Houston market, one neighborhood at a time.

0
Ranking keywords (from 10)
0
Tracked keywords on page one
Read the case study →
Industry-specific

Lead generation, tailored to your industry.

A roofer's best offer is a free inspection; a law firm's is a free consultation. Each industry page shows the offers and page structure that convert best for that vertical.

Interior designer reviewing floor plans and material samples with a client at a design studio table
01 · Design

SEO for Interior Designers

Portfolio-first sites, service-area targeting, and consultation-driven websites for residential and commercial design firms.

Explore →
Three general contractors in hard hats reviewing building blueprints together at a residential construction site during sunset
02 · Construction

SEO for General Contractors

Multi-service SEO, trade-specific landing pages, and call tracking that ties every lead to the project type and the neighborhood.

Explore →
Med spa provider reviewing a treatment plan on a laptop with a client at the consultation desk
03 · Aesthetics

SEO for Med Spa Owners

Treatment-page SEO, HIPAA-safe review workflows, and pre-consultation funnels for aesthetic clinics and injectors.

Explore →
Pricing

From $900/mo, or bundled with SEO and ads.

Every engagement starts with a free lead-flow review. Standalone work starts at $900/month; bundled with Local SEO or PPC & Ads Management, it costs less since the tracking and pages overlap.

Get my free lead-flow review →Book a discovery call
FAQ

What people ask about lead generation.

The direct answers most owners want before signing anything.

▢

Book a 15-min call.

If your question isn't in the list, book a short call and we'll answer it. No sales pitch, no proposal template.

Book a free call →

How is this different from SEO?

SEO brings visibility. Lead generation is what happens once someone lands on your page, turning that visit into a tracked call or form submission.

Do I need new traffic for this to work?

No. Most engagements start by improving conversion on the traffic you already have, which is usually the fastest win before adding more visibility.

What counts as a qualified lead?

We define it together before anything starts, so reporting reflects real inquiries, not just form fills from people who were never going to hire you.

Can this work with my existing CRM?

Usually yes. We connect tracking and routing to the CRM you already use where possible.

Do you handle the follow-up too?

We build the follow-up sequence and routing. Closing the lead is usually your team, though this pairs well with AI Automations if you want follow-up handled automatically too.

Free lead-flow review

See where leads are slipping through.

A written review of your highest-traffic pages, current tracking and lead flow, with the biggest gaps between traffic and booked jobs. Delivered within 48 hours.

  • Conversion review of your highest-traffic pages
  • A look at your current call and form tracking
  • Where leads likely drop off before converting
  • Offer and landing page recommendations
  • 30-minute call to walk through the findings

One reply from a human within 48 hours. Your details stay with us. No newsletters, no nonsense.

Get in touch

Let's make your good work easier to find.

Tell us where you are on the map and what you're trying to move. If we're not the right fit, we'll point you to someone who is. That happens more often than you'd think.

Working with local businesses across the US
hey@codetoconversion.co
▢
Founder photo goes here
Add a portrait of the person answering the intro call

A few details, then we'll take it from here

No sales calls. One reply from a human within one business day.