Short essays on how local search actually works — written for owners, not marketing directors. New piece roughly every other Wednesday.
Filter by topic or search by title. Everything here is written by the two people who actually do the work on client accounts.
AI answer engines don't crawl your site the way Google does — they lean on structured data, review volume, and a handful of citation sources most owners have never touched. Here's what actually moved one client from unranked to named by name in six weeks.
It isn't reviews. It isn't posts. It's the one field owners keep skipping — and how it produced a 34% lift in direction requests in six months of paired-account testing.
How to watch your own website's session recordings without wanting to redesign the whole thing. Six patterns worth watching, three worth ignoring, and one that always signals a bounce.
A thin location page with a city name swapped in twelve times isn't a service-area strategy — it's a reason Google trusts the directory more than it trusts you. Here's the structure that actually outranks them.
Impressions are a vanity metric for anyone who has to answer their own phone. Here are five metrics that aren't — plus a spreadsheet you can steal for Monday's team standup.
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Tell us where you are on the map and what you're trying to move. If we're not the right fit, we'll point you to someone who is. That happens more often than you'd think.