How it works

Our simple 4-step process.

No complicated onboarding, no month-nine surprises. Here is exactly what happens after you book the first call — what you get, when you get it, and who signs off on it.

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Steps, start to finish
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Free audit turnaround
Weekly
Execution cadence
Fridays
Recap lands in your inbox
The four steps

Audit. Roadmap. Execute. Show.

Every engagement — Local SEO Strategy, a website build, or both — runs through the same four stages. What changes is the scope, not the process.

  1. First 48 hours – 3 weeks

    Audit

    We measure where you actually stand. A 54-point grid scan of your service area, a full technical crawl, and a teardown of the two competitors you're actually losing to. Delivered as a plain-English PDF you keep — whether or not you work with us after.

  2. End of week 3

    Roadmap

    A punch list ordered by impact, not effort. What moves the number, what to fix, what to leave alone — walked through live on a 90-minute call with your team. No jargon, no 40-page slide deck nobody reads twice.

  3. Week 4 onward, weekly

    Execute

    Small, consistent, signed-off moves. Weekly on-page, technical, GBP and content work. Every change is tracked in a shared log and signed off by you before it goes live — never a quarterly surprise on your own site.

  4. Every Friday + monthly

    Show

    A scoreboard you actually read. A five-line Friday recap and one strategy call a month. Rankings, calls, forms and jobs booked — attributed by query and neighborhood, not buried in a vanity-metric dashboard.

FAQ

Questions about how this actually runs.

The process questions owners ask before the roadmap call.

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Book a 15-min call.

If your question isn't in the list, book a short call and we'll answer it. No sales pitch, no proposal template.

Book a free call →

What do I need to provide to get started?

Access to your Google Business Profile and website analytics, and thirty minutes on the intro call. That's it for the audit. If we move into execution, we'll ask for CMS or GBP admin access scoped to what the work actually needs.

Do I have to approve every change before it goes live?

Yes, by default. Every change is logged and signed off by you before it ships. Some clients later ask us to move faster on low-risk changes (photo uploads, Q&A answers) without a sign-off step — that's a preference we set on the roadmap call, not something we assume.

What happens after the audit if I don't want to continue?

You keep the report. No obligation, no awkward follow-up call every week. About a third of the businesses we audit end up doing some of the fixes themselves — the report is written so that's possible.

How is progress actually reported?

A five-line email every Friday — what shipped, what moved, what's next — plus a monthly call to zoom out. No login-only dashboard you have to remember to check.

How quickly will I see results?

Local pack movement usually shows in weeks four to eight if your Google Business Profile needed real work (most do). Revenue lift that changes hiring decisions lands between month three and month six. Anyone promising faster is either paying for it in ads and hiding the receipt, or lying.

Get in touch

Let's make your good work easier to find.

Tell us where you are on the map and what you're trying to move. If we're not the right fit, we'll point you to someone who is. That happens more often than you'd think.

Working with local businesses across the US
hey@codetoconversion.co
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A few details, then we'll take it from here

No sales calls. One reply from a human within one business day.