SEO services for local businesses

More calls. Better clients. Less guesswork.

Code to Conversion is a US-based SEO agency for local service businesses. We rank your business in the Google map pack, Search engines, and AI overviews, build fast websites that convert search traffic into booked jobs, and give you a weekly scoreboard that shows which zip codes are calling.

Local SEOWeb developmentGoogle Business ProfileAEO / GEO
Keyword 1 of 18 · Modern Home Improvement & Remodeling

Illustration. Positions from Ubersuggest position tracking, 30 Sep 2026.

Reporting

What we track while we work.

Rankings, traffic, backlinks, content, technical health and local visibility. An illustration of the numbers we report on.

Overview
Code to Conversion Growth Dashboard
Last 90 days
SEO Score74/100▲ live
Organic Traffic+0%▲ live
Keyword Rankings0▲ live
Leads From Organic+0%▲ live
Organic traffic
Website Health
92
Pages Indexed248
Backlinks1,842
Local Rank (avg)#2.4
The core loop

Search intent in. Booked work out.

Every month, thousands of people in your service area search Google for what you do. Our local SEO process pulls the actual queries your customers type, matches them to the pages and Google Business Profile signals that rank, and puts your business at the top — not a directory listing, not a competitor.

🏆 Ranked #1 on Google
yourbusiness.com › plumbing-services
24/7 Emergency Plumbing — Cypress, TX

Licensed local plumbers serving Cypress and the surrounding neighborhoods. Same-day appointments, upfront pricing, 4.9★ rated.

+2,400 monthly clicksFeatured snippetPosition 1.2 avg
Coverage · Local pack rankings

One service area. Every nearby search.

We grid your city into 54 checkpoints and track exactly where you appear in Google's local pack when someone standing on that block searches for what you do. Below is an illustration of how that grid can change once local SEO work lands.

Before

Month 1 · Avg rank 8.2 · Visible in 22% of grid

After

Month 5 · Avg rank 2.4 · Visible in 94% of grid
Top 3 4 to 10 11 and below Not visibleIllustration. Example search: "air conditioning repair near me" across Cypress, Katy and Spring Branch.
How it works

Our simple 4-step process.

No complicated onboarding, no month-nine surprises. Here is exactly what happens after you book the first call.

Book a free call →
  1. Audit

    A 54-point grid scan of your service area, a full technical crawl, and a competitor teardown. We measure where you actually stand.

  2. Roadmap

    A prioritized punch list — what moves the number, what to fix, what to leave alone. Plain English, ordered by impact.

  3. Execute

    Weekly on-page, technical, GBP and content work. Every change tracked, signed off before it goes live. Small consistent moves.

  4. Show

    A five-line Friday recap and a monthly call. Rankings, calls, forms and jobs booked — attributed by query and neighborhood.

Services

Three services. One team.

Local SEO to get found, website development to turn those visits into calls, and custom development when your business needs something built from scratch.

Local SEO

Get found in the map pack and on page one.

On-page, off-page and technical SEO, your Google Business Profile, and visibility in AI answers from ChatGPT and Google, run as one connected engagement.

Explore Local SEO →

Website Development

Fast, search-ready websites on the platform that fits.

New sites and redesigns built on the platform that suits your business and your team, with SEO structure, speed and mobile layouts in place from day one.

Explore Website Development →

Custom Development

Custom websites, CRMs and web apps built around how you work.

When an off-the-shelf platform gets in the way, we build it from scratch: custom websites, CRMs that match your sales process, and web applications for your team or your customers.

Explore Custom Development →
AI search

Get named when buyers ask AI who to call.

More buyers now ask ChatGPT, Gemini or Google's AI Overviews for a recommendation instead of scrolling results. We make sure the answer includes you, and we track what it says every month.

Asked “Which bathroom remodeling companies offer free consultations in Cypress?”, ChatGPT names our client Modern Home Improvement & Remodeling.

How AI search works for you →
Industries we serve

SEO built for the way your industry actually works.

Local SEO for a med spa is not the same as SEO for a general contractor. We specialize in three verticals where our local SEO, AEO and GEO process compounds fastest — each with its own playbook, its own metrics, and its own dedicated landing page.

View all industries →
Case studies

Three clients we're working with right now.

A remodeler, an interior design studio and a pool company, all in the Houston area. Together they went from 41 ranking keywords in January 2026 to 242 in August.

Why it works

Stop paying for busywork.

Most local SEO dashboards look like this: monthly reports full of impressions, keyword-rank screenshots and no phone number to point at. Here's the difference in what actually shows up on Friday.

A leaky presence

  • Impressions and "reach" numbers counted like they pay bills.
  • A Google Business Profile filled out once in 2021 and left alone.
  • A website that opens fine on desktop but drags on 4G mobile.
  • Reviews that never get a reply — good, bad or one-star.
  • A quarterly PDF full of jargon nobody on your team reads.
  • An agency that goes quiet the moment you ask what changed.

A clear path in

  • Tracked calls tied to the neighborhood and search query they came from.
  • A Google Business Profile updated weekly with new service photos.
  • A website that loads in 1.4 seconds on a parking-lot signal.
  • Every review responded to within one business day, no exceptions.
  • A five-line Friday recap that you actually read to the end.
  • A direct line to the humans doing the work on your account.
Engagements

Pick the pace that fits your next chapter.

Two ways in, plus a build option. Both start with the same 30-minute call so we can figure out whether we can honestly help before you write a check.

Clarity Sprint

$1,850one-time

A three-week audit that leaves you with a plain-English roadmap you can act on — with us or without us.

  • 54-point grid rank scan of your service area
  • Full technical SEO audit and prioritized fix list
  • Competitor teardown of two direct rivals
  • 90-minute walkthrough with your team
Book the sprint

Build + Grow

Custom

A new website built to convert, followed by ongoing SEO. Scoped to your business — we don't quote a site sight-unseen.

  • Custom Webflow or Next.js website build
  • Copywriting in your brand's voice
  • Six months of Steady Growth included
  • Handoff docs your operations lead will thank you for
Scope a build
FAQ

Frequently asked questions.

▢

Book a 15-min call.

If your question isn't in the list, book a short call and we'll answer it. No sales pitch, no proposal template.

Book a free call →

How quickly will I see SEO results?

Local pack movement usually shows in weeks three to six if your Google Business Profile is a mess (most are). Real revenue lift — the kind that changes hiring decisions — lands somewhere between month three and month six. Anyone promising faster is either paying for it in ads and hiding the receipt, or lying.

Do you work with businesses outside the US?

Not today. We stay narrow on purpose — US local search is a specific game with specific tools (Google Business Profile, Local Service Ads, review platforms your customers actually check), and staying inside it is how we keep the rate honest and the work sharp.

What if I already have a website I like?

Great. Nine times out of ten we can keep it. We'll audit what you have, fix the technical SEO issues that are dragging rankings, and add the conversion pieces that are missing. A full rebuild is a separate conversation only if the platform itself is fighting you.

Are there long-term contracts?

Three months to start — that's how long it takes for the SEO work to stop looking like effort and start looking like results. After that, it's month-to-month. Cancel with 30 days' notice and keep every asset we built for you.

Who actually does the work on my account?

Two people — a lead strategist (one of our two senior partners) and an SEO and web development generalist. No offshore content mill, no rotating juniors, no account manager who knows your name and nothing else about your business.

Do you take on paid ads or social media too?

Google Local Service Ads only, and only for existing SEO clients. Facebook, Instagram, TikTok — no. Not because they don't work, but because good social work takes a different team, and we'd rather send you to a specialist than pretend to be one.

Get in touch

Let's make your good work easier to find.

Tell us where you are on the map and what you're trying to move. If we're not the right fit, we'll point you to someone who is. That happens more often than you'd think.

Working with local businesses across the US
hey@codetoconversion.co
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Founder photo goes here
Add a portrait of the person answering the intro call

A few details, then we'll take it from here

No sales calls. One reply from a human within one business day.
Notes from the field

The notes we'd send a friend.

Short essays on how local search actually works — written for owners, not marketing directors. New piece roughly every other Wednesday.

View all articles →
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Cover image
1200 × 675 · 16:9
Local SEO · 8 min read

The Google Business Profile signal that turns browsers into callers

It isn't reviews. It isn't posts. It's the one field owners keep skipping — and how it produced a 34% lift in direction requests in six months of paired-account testing.

Aug 12, 2025→
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Cover image
1200 × 675 · 16:9
Web development · 6 min read

Your homepage — no one is reading it like you think

How to watch your own website's session recordings without wanting to redesign the whole thing. Six patterns worth watching, three worth ignoring, and one that always signals a bounce.

Jul 28, 2025→
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Cover image
1200 × 675 · 16:9
Measurement · 5 min read

What to measure when traffic isn't the goal

Impressions are a vanity metric for anyone who has to answer their own phone. Here are five metrics that aren't — plus a spreadsheet you can steal for Monday's team standup.

Jul 14, 2025→
Where we work

Local SEO services across Texas.

Code to Conversion serves local businesses in these Texas metro areas and their surrounding suburbs. Don't see your city? We probably still work there — the map keeps growing, and every neighborhood in these regions is fair game.

DFW / North Texas

  • Dallas, TX
  • Fort Worth, TX
  • Arlington, TX
  • Plano, TX
  • Frisco, TX
  • McKinney, TX
  • Irving, TX
  • Garland, TX
  • Denton, TX
  • Richardson, TX

Central Texas

  • Austin, TX
  • Round Rock, TX
  • Georgetown, TX
  • Cedar Park, TX
  • Pflugerville, TX
  • San Marcos, TX
  • Waco, TX
  • Temple, TX
  • Killeen, TX

Houston / Gulf Coast

  • Houston, TX
  • Cypress, TX
  • Sugar Land, TX
  • Pearland, TX
  • League City, TX
  • The Woodlands, TX
  • Baytown, TX
  • Conroe, TX
  • Pasadena, TX
  • Missouri City, TX

South Texas

  • San Antonio, TX
  • Corpus Christi, TX
  • Laredo, TX
  • McAllen, TX
  • Brownsville, TX
  • New Braunfels, TX
  • Harlingen, TX
  • Edinburg, TX

West & East Texas

  • El Paso, TX
  • Lubbock, TX
  • Midland, TX
  • Odessa, TX
  • Amarillo, TX
  • Abilene, TX
  • Tyler, TX
  • Beaumont, TX
  • Longview, TX
Serving local businesses across Texas with local SEO and website development. See all locations →