The Google Business Profile signal that turns browsers into callers
It isn't reviews. It isn't posts. It's the one field owners keep skipping — and how it produced a 34% lift in direction requests in six months of paired-account testing.
Code to Conversion is a US-based SEO agency for local service businesses. We rank your business in the Google map pack, Search engines, and AI overviews, build fast websites that convert search traffic into booked jobs, and give you a weekly scoreboard that shows which zip codes are calling.
Illustration. Positions from Ubersuggest position tracking, 30 Sep 2026.
Rankings, traffic, backlinks, content, technical health and local visibility. An illustration of the numbers we report on.
Every month, thousands of people in your service area search Google for what you do. Our local SEO process pulls the actual queries your customers type, matches them to the pages and Google Business Profile signals that rank, and puts your business at the top — not a directory listing, not a competitor.
Licensed local plumbers serving Cypress and the surrounding neighborhoods. Same-day appointments, upfront pricing, 4.9★ rated.
We grid your city into 54 checkpoints and track exactly where you appear in Google's local pack when someone standing on that block searches for what you do. Below is an illustration of how that grid can change once local SEO work lands.
No complicated onboarding, no month-nine surprises. Here is exactly what happens after you book the first call.
Book a free call →A 54-point grid scan of your service area, a full technical crawl, and a competitor teardown. We measure where you actually stand.
A prioritized punch list — what moves the number, what to fix, what to leave alone. Plain English, ordered by impact.
Weekly on-page, technical, GBP and content work. Every change tracked, signed off before it goes live. Small consistent moves.
A five-line Friday recap and a monthly call. Rankings, calls, forms and jobs booked — attributed by query and neighborhood.
Local SEO to get found, website development to turn those visits into calls, and custom development when your business needs something built from scratch.
Get found in the map pack and on page one.
On-page, off-page and technical SEO, your Google Business Profile, and visibility in AI answers from ChatGPT and Google, run as one connected engagement.
Explore Local SEO →Fast, search-ready websites on the platform that fits.
New sites and redesigns built on the platform that suits your business and your team, with SEO structure, speed and mobile layouts in place from day one.
Explore Website Development →Custom websites, CRMs and web apps built around how you work.
When an off-the-shelf platform gets in the way, we build it from scratch: custom websites, CRMs that match your sales process, and web applications for your team or your customers.
Explore Custom Development →More buyers now ask ChatGPT, Gemini or Google's AI Overviews for a recommendation instead of scrolling results. We make sure the answer includes you, and we track what it says every month.
Asked “Which bathroom remodeling companies offer free consultations in Cypress?”, ChatGPT names our client Modern Home Improvement & Remodeling.
How AI search works for you →Local SEO for a med spa is not the same as SEO for a general contractor. We specialize in three verticals where our local SEO, AEO and GEO process compounds fastest — each with its own playbook, its own metrics, and its own dedicated landing page.

Portfolio-first sites, service-area targeting, and consultation-driven websites for residential and commercial design firms.
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Multi-service SEO, trade-specific landing pages, and call tracking that ties every lead to the project type and the neighborhood.
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Treatment-page SEO, HIPAA-safe review workflows, and pre-consultation funnels for aesthetic clinics and injectors.
Explore →A remodeler, an interior design studio and a pool company, all in the Houston area. Together they went from 41 ranking keywords in January 2026 to 242 in August.
Most local SEO dashboards look like this: monthly reports full of impressions, keyword-rank screenshots and no phone number to point at. Here's the difference in what actually shows up on Friday.
Two ways in, plus a build option. Both start with the same 30-minute call so we can figure out whether we can honestly help before you write a check.
A three-week audit that leaves you with a plain-English roadmap you can act on — with us or without us.
The ongoing local SEO engagement most of our clients stay on. Month-to-month after month three, no annual lock-in.
A new website built to convert, followed by ongoing SEO. Scoped to your business — we don't quote a site sight-unseen.
If your question isn't in the list, book a short call and we'll answer it. No sales pitch, no proposal template.
Book a free call →Local pack movement usually shows in weeks three to six if your Google Business Profile is a mess (most are). Real revenue lift — the kind that changes hiring decisions — lands somewhere between month three and month six. Anyone promising faster is either paying for it in ads and hiding the receipt, or lying.
Not today. We stay narrow on purpose — US local search is a specific game with specific tools (Google Business Profile, Local Service Ads, review platforms your customers actually check), and staying inside it is how we keep the rate honest and the work sharp.
Great. Nine times out of ten we can keep it. We'll audit what you have, fix the technical SEO issues that are dragging rankings, and add the conversion pieces that are missing. A full rebuild is a separate conversation only if the platform itself is fighting you.
Three months to start — that's how long it takes for the SEO work to stop looking like effort and start looking like results. After that, it's month-to-month. Cancel with 30 days' notice and keep every asset we built for you.
Two people — a lead strategist (one of our two senior partners) and an SEO and web development generalist. No offshore content mill, no rotating juniors, no account manager who knows your name and nothing else about your business.
Google Local Service Ads only, and only for existing SEO clients. Facebook, Instagram, TikTok — no. Not because they don't work, but because good social work takes a different team, and we'd rather send you to a specialist than pretend to be one.
Tell us where you are on the map and what you're trying to move. If we're not the right fit, we'll point you to someone who is. That happens more often than you'd think.
Short essays on how local search actually works — written for owners, not marketing directors. New piece roughly every other Wednesday.
It isn't reviews. It isn't posts. It's the one field owners keep skipping — and how it produced a 34% lift in direction requests in six months of paired-account testing.
How to watch your own website's session recordings without wanting to redesign the whole thing. Six patterns worth watching, three worth ignoring, and one that always signals a bounce.
Impressions are a vanity metric for anyone who has to answer their own phone. Here are five metrics that aren't — plus a spreadsheet you can steal for Monday's team standup.
Code to Conversion serves local businesses in these Texas metro areas and their surrounding suburbs. Don't see your city? We probably still work there — the map keeps growing, and every neighborhood in these regions is fair game.